Final Audience feedback for Main product + Ancillary tasks

This is the final audience feedback for all of our produced products which include the music video along with the poster and the digipaks. We tried to vary the ways in which we could potentially gather audience feedback so that we could cover our target audience but also a much broader spectrum that may not necessarily be part of our secondary audience. For example we used questionnaires, Vimeo, Facebook and recorded some people also giving their opinions on the final product.

Main Product Feedback:

Editing
- Well edited together but too many title shots
-Good use of special effects
- Fast paced and edited to the beat
- Match on action effect on certain effects are quite useful
- Exploding text + the addition of colours stands our far too much
- Blur effect of the fire is very interesting
- Rapid cuts

Cinematography
- Good variation for shots when it comes to the drums
- Good use of restricted shots
- Not many mid-shots
- Close ups on interesting scenes e.g. glitter
- Good use of depth of field/focus
- Interesting angles + view points

Mise En Scene
- Unknown mysterious setting
- Good use of glitter and fire as props create professional finish as well as reflect lyrics

Creativity
- Mixture of events taking place that are quite dramatic
- Glitter represented in more of an 'epic' and 'spectacular' rather than its usual connotations
- Overlapping editing effect is visually interesting and also reinforces editing to the pace of the music
- Combination of different events varying in the situations meaning that it retains repeatability for the audience

The Rejects 'Fire In Your Eyes' - Music Video

Ancillary Tasks - Digipak + Poster

Below is our final digipak and poster.

23/01/2012 - 27/01/2012: Week Post

During this week it was essential that all of us finished our video as our deadline had been extended for our music video, digipak and poster. Our final audience feedback was due on Monday but due to all of us not had finished so our deadline was extended. During this entire week we were all present but Junior was absent on Thursday as he had his last exam. We wanted to insure that by the end of this week we had finished the main body of thee video and all the little changes were added the following Monday.


Pre-final Audience feedback
On Monday we received audience feedback which consisted of both positive and negative comments all of which varied. The primary concern of all our peers and teachers was that obviously the video wasn't finished but that it seemed like our conceptual video wasn't going to get filled. It was necessary that we filmed something that remained consistent within the video but still visually interesting. This was the point at which we decided to watch some of Pendulum's videos and watched 'Witchcraft'. From watching it we decided to incorporate elements of performance but it was also necessary that we worked on the criticism from the feedback.


8th shoot
We used a friend called Sam Mitchell to be our guitarist and would be the prime focus of our performance based scenes that we wanted to incorporate. We filmed him in a small dingy room and removed all forms of light and used a smaller controllable light source in order to keep up the flashing effect used consistently throughout our video. The details of this shoot are already blogged.

After Effects
At this point Scott began to use the Adobe After Effects in order to try and add the text as well find some other potential effects that could be incorporated at certain point within the video. We tried a variety of different effects that could essentially be applied ranging from a 'Blob', 'Poly pixilation' etc. When it came to the actual text we had insure that the font suited the style that remained consist in order to retain the sense of continuity. In addition we wanted to try and potentially attempt to keep the themes from both of our ancillary tasks consistent to try and potentially represent them within our actually video. However due to technological difficulties this proved to be harder than expected and we weren't capable of incorporating this within the video.

9th shoot
This shoot was based around using the Mission Impossible App and we experimeted with various effects that were able to reinforce the dramatic scale of our initial ideas and potentially add a consistent thread that would be found within the music video.

8th Shoot (FX Mission Impossible App)

This shoot wasn't exactly planned because of the fact that we felt that our initial idea which seemed really dramatic and aggressive is something we felt that we should go back to. Therefore we felt that as we were doing a conceptual video it needed that extra push in order to really present our themes through a plethora of different motifs. We tried looking at attempting our building destruction idea but due to the lack of Cinema 4D it didn't prove to be possible. Therefore in order expand our use of technology Scott had this 'FX Mission Impossible' App which was capable of generating various destructive back drops scenes varying from boulders, flying cars, missiles, crashing helicopters etc. We thought that it would prove to be a brilliant idea as it not only acted as a motif for our themes but portrayed them on a far more epic scale. Below are a variety of different practice takes using some of various backdrops ranging from missiles, car crashes and some boulders.

7th Shoot (Sam's performance)

During this shoot we were required to film some guitar performance in a small dingy room that was total pitch black. Whilst we wanted to incorporate some performance elements we wanted to still make it visually interesting for the audience. We used an iPhone to act as our small controlled flashing light source in order to maintain the consistent theme of flashing throughout the video. In addition we felt that performance would play a vital role and we wanted to stick the generic stereotypes of what a performer within this genre would dress and look like. We got a guitar from our friend Melissa Tehrani who is also playing a role within our video and it was an electric one. We tried to get him playing the guitar from a variety of different angles varying from high angles, low angles, close ups, canted shots etc. This therefore insured that it creates a variation of shots in order to present the our guitarist in a stylistic manner. Below are pictures depicting our progression throughout the shoot:

Here is some video footage that was taken during the shoot and was indeed incorporated within our video:

Pre-final Audience Feedback

On Monday we had a group feedback sessions for what we had  edited so far and unfortunately at this point we hadn't yet finished our actual video which proved to be highly detrimental to our feedback as it mainly consisted of us not finishing it. However our feedback varied from both the good and bad. In addition

Positive feedback:

- Edited to the pace of the video

- Great use of lighting to create professional look

- Retains audience interest due to the varying use of props e.g. glitter, drums, lights

- Good representation of intended themes through motifs, such as the fire representing the anger and passion

- Beginning to work its way towards being a very good example of a conceptual video

Negative feedback:

- Sloppy footage that doesn't keep theme consistent

- Certain clips were to long

- Actually finish the editing the rest of the song

- Film some more footage that would prove to be the main basis of the entire video that could potential give the video more depth

- Attempt to get some small pieces of performance in there to give it repeatability

- Attempt to link the scenes together in more of a stylistic manner in order to try and incorporate those conceptual conventions

- Fix the random walking scenes with the character wearing a white shirt as it seems far to out of place

- Genre isn't yet immediately identifiable to the audience and tends to be more of a guess rather

Improvements we intend on making:

- Actually finish the entire video

- Attempt to film some more performance elements in order to try and avoid it being far to boring

- Reduce certain clips by adding relevant clips between them in order to cut them down without moving the overall structure

- Create a more conceptual effect by adding some bright vibrant bloc-like text just like that present in Kanye West's 'All of the lights' music video

- Rearrange certain clip, as the events taking place don't seem to actually fit the pace of music at those points

- Encouraging this idea of performance by having some lip syncing present with female character

Overall we seem to have more negatives and the main one seemed to be that it not being finished hindered the entire project and therefore our main aim is to finish absolutely everything. This may include refilming, adding any essential effects in Adobe after Effects etc.