Mercury Records are a standalone company based in the UK and are part of Island Def Jam Mowtomn Musci group as well as bieng a subsidary of Universal Music Group but also have bases in America, Australia and France. The instituation that our artists would be signed to are Mercury Records and this is becuase of the fact that the artists signed to them all don't stem from the same type of genre showing the level of versatility the institustion possess but also that they're open to both mainstream and underground styles of music.. For example mainstream artists such as Mariah Carey, Kanye West, Adele and Pixie Lott, all of which originate from Rap, Pop, RnB and Soul genres. Yet the record label have artists that whilst being mainstream come from underground genres such as Nero, Maverick Sabre, The Killers, Noah and the Whale, Arcade Fire, and I think that by having a institution that is so open to various types genres would help to give them a good platfrom in order for them to potentially market to an audience that is wider than their intended dempgraphic. In addition due to the fact that they have institutions all over the world it would further help the band to market them selves on a global scale.
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